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About Us

La nostra storia


Smart Lady Boutique was born in Milan, the headquarters ‘historic’ Via Fatebenefratelli corner Cavour, in 1975 from the enthusiasm of Irma families then very young.


1980 Forte dei Marmi

A few years later, in 1980, the sales success to Irma suggests opening a store, always with the same sign, also in the nearby Via della Spiga and the other, under the banner ‘Boutique Bazaar’ at Forte dei Marmi, just opposite the ‘Shed’ Franceschi, even then the nerve center of the social life of Versilia.

1990 Portofino

In 1985 it was the turn of Portofino, under the banner ‘Sailing’, a new store in the center of the famous ‘Piazzetta’, the focal point of the international jet set.


2000 Milano

After many years of overwhelming success but also stressful job, Irma Casati decides to sell to others the various satellites Boutique and refocus the activities of the ‘Smart Lady Boutique’ in the original store on Via Fatebenefratelli / Cavour Milan, meanwhile expanded and adapted to the increasingly sophisticated demand of its customers.

Obviously Irma Casati is always there to ‘do the honors’ with kindness and availability well known always the ‘best Lord of Milan’ but now also to a splendid and wide international clientele.

And the story continues …